Group Branding Project
with The University of Baltimore
Objective: Work with a team to conceptualize and brand a company
About
In a customer-focused market where most wedding brands seem indistinguishable, the challenge was to create a brand that could stand out online. Simply Together is a conceptual one-stop-shop wedding service that provides everything from the venue to the food and decor for one fixed price.
By leveraging these factors, the brand's approach focuses on being the answer to all the wedding planning stress. The brand's identity draws inspiration from the uprise of micro-weddings and colorful nature decor.
Photography from Pexels & Pixabay
Venue Photography by Natalya DeSena | pinchmeplanning.com/blog/warehouse-wedding-at-brick-south
Deliverables
Brand Style Guide
Logo Design
Website Design
Instagram Post
Public Relations Writing
Role
In my role, I researched wedding trends to determine brand direction. I collaborated on establishing company branding with color coordination, fonts, photography, and patterns throughout the deliverables. Acting as the creative in the group, I designed the logo, style guide, and Instagram post.
Photography from Pexels & Pixabay
Venue Photography by Natalya DeSena | pinchmeplanning.com/blog/warehouse-wedding-at-brick-south
My Work
Company Branding | Wedding Trend Research | Color Coordination | Logo Design
Social Media Post Design & Description | Photo Selection & Color Matching
